Recently the BIG GURL MOVEMENT has picked up momentum in Brazil. Women who are more voluptuous than the size 2 that have typically been the market are finally getting clothing, particularly bikinis in more “realistic” sizes.
The extraordinary thing about this revolution is that it is long overdue especially in a country that is comprised of mixed race brown women that have never been proportionally equivalent to the thinner anglo’s for which clothing is often marketed. The world is coming to terms with the fact that brown women are often bigger in certain areas than their pink counterparts, even if they wear the same size.
“Honestly, the problem went way beyond just bikinis. In Brazil, it used to be that if you were even a little chunky, finding any kind of clothes in the right size was a real problem,” said Rebelatto, herself a size 10. “And I thought, `I’m actually not even that big compared to a lot of women out there, so if I have problems, what are they doing?'”
“We’re working from the principle that bigger women are just like everyone else: They don’t want to look like old ladies, wearing these very modest, very covering swimsuits in just black,” said Luiz Rebelatto, Clarice’s son and director of Lehona.
“It used to be bikinis were only in tiny sizes that only skinny girls could fit into. But not everyone is built like a model,” said Elisangela Inez Soares as she sunbathed on Copacabana beach, her oiled-up curves packed into a black size 12 bikini.